What is "AI visibility"?
It's whether AI tools such as ChatGPT and Perplexity mention your firm when someone asks them a question about your trade. We measure it by asking a fixed set of questions 3 times each and recording the answers. For now that means ChatGPT; Perplexity and Google AI Overviews are marked Not checked until we can run them.
What's the difference between the readiness score and the outcome?
The readiness score (out of 100) is our own checklist, not an industry standard. It checks what your firm has in place that AI tools and search engines can find, in seven areas: search presence, reviews, structured data and FAQs, content clarity, mentions on other sites, licences and registrations, and AI crawler access. It's what we fix. The outcome is what ChatGPT actually said when we asked: how many of 3 runs named you for each question, and your share of all firm mentions. We report them separately, because one doesn't automatically move the other.
Is the audit really free?
Yes. The audit costs nothing, you don't need to give payment details, and you're under no obligation. If you later want ongoing work, it's quoted to you in writing first.
Do you need access to my website or Google account?
Not for the audit. We only use public information. For a pilot, we'd ask for access to the parts we've agreed to fix, without needing your passwords, and you can remove that access at any time. If you'd rather not give access, we tell you what to change instead.
Can you guarantee my firm will appear in AI answers?
No, and you should be wary of anyone who does. The AI companies decide what their tools say, outside our control, and answers vary from person to person. We also can't promise more traffic or enquiries. What we can do is fix the things within your control and measure, each month with the same questions, whether the answers change.
Why might AI answers differ from what I see on my phone?
AI answers vary with the person asking, their location, whether they're signed in, and the day. We run our checks signed out, from a computer connecting to the internet from Singapore, with every question naming Singapore. That gives a fair comparison over time, but homeowners who are signed in may see different answers shaped by their own history and settings, so treat it as a dated snapshot, not what every homeowner sees.
Which questions do you ask?
Each trade has its own saved set, written the way homeowners ask and naming Singapore, for example "best waterproofing contractor in singapore". We show you the full list in your report, and we don't change the wording between checks.
I already pay for SEO or Google Ads. Is this different?
It overlaps with good SEO, and we're happy to share the report with whoever looks after your website. The difference is that we check and record what the AI tools actually say about your trade, which a standard SEO or ads report isn't designed to show.
How long does a pilot take, and what happens at the end?
A pilot runs for 60 days. At the end you get the before-and-after results and decide whether to continue. There's no obligation, and nothing is charged unless you sign a paid agreement. If you don't continue, we remove our access, delete any customer data you gave us, and you keep the reports and the fixes we made.
My trade isn't listed. Can I still apply?
We're starting with waterproofing, roofing, electrical rewiring, solar, and renovation and interior design. If you're in another trade, choose "Other trade (join the waitlist)" on the form. We'll email you if we add your trade, and we won't contact you for anything else.
